Google ne apne official blog par social network google+ (google plus) ko band karne ka announcement kar diya hai. Consumer ke liye google+ end ho gaya hai. Is post me hum janenge aakhir kyu band hua google+ ke turn off hone ki 10 badi wajah.
Google ke ek spokesman ne kaha ki “google+” ko band karne ka main reason btate hua kaha ki google plus ko banane se le kar manage karne me bahut saare challenge the.
Ise customer ki expectations ke according design kiya gaya tha lekin iska kam istemal hota tha. Ye hi google+ ke shut down died hone ki main wajah hai.
Google+ ka the end hone ke aur bhi bahut se karan hai jinke bare me hum niche baat karenge.
Why Google+ Died – 10 Big Reasons in Hindi
Google ne apne official blog par google+ service ko off karne ka announcement kar diya hai, Agar aap janna chahate hai ki google+ kyu band hua to uski wajah ye hai.
1. Fail to Compete with Facebook
Google ne google+ ko social media facebook ko takkar dene ke liye banaya tha lekin google plus isme success na ho saka. Jab google+ launch hua to iske pas koi clear plan nahi tha.
Bas facebook se fight karne ke liye aur koi big mission nahi tha. Google employees ko lagta tha ki wo us social networking site ko takkar de sakte hai jo last secen year se popular hai.
2. Boring Design
Google+ ek social media site hai lekin iske design ko dekh kar aesa nahi lagta. Ye bahut hi boring hai, jis user ke liye nahi hai use bhi kuch time bad boring feel hoti hai. Isme wo interest nahi tha jo facebook, twitter me hai.
Google+ ke design ko le kar bahut se users ise leave kar dete hai. Old design ki wajah se user ko boring hoti hai. Sath hi iske features aese hai ki newbie ko samajh hi nahi aate.
3. Confusing Circles
Kai logo ko google+ circle confusing lagti hai. Iske features bahut hi complex hai aur friend aur family member se connect hone me bhi problem hai. User ko apne hi circle me pata nahi chalta ki uske circle me kitne mbers hai.
4. Bad Mobile Experience
Jaha facebook aur twitter clear and neat mobile browsing experience provide karte hai wahi googe+ ka mobile version bahut hi alag tha.
Facebook, twitter ko takkar dene ke liye google+ ka interface enough nahi tha aur bahut hi kam users isme interest lete hai. Wo iski bajaye fb chalana pasand karte the.
5. Failed to Offer Something New
Facebook aur twitter time to time apne visitors ko kuch na kuch new offer karte rahte hai. Design, offer, features, new features, security, bug etc. update aati rahti hai.
Isse user ka believe badhta hai aur wo site ko aur jyada like karte hai lekin google+ ke sath aesa bilkul nahi tha. Update nahi aati, na hi koi features change hote hai, hard features hai aur unme bhi long time tak koi changes nahi.
6. Listening to Employees Not Customers
Google+ ke fail hone ki wajah ek ye bhi hai ki wo social heart jitne me fail raha hai. People facebook ko google+ se compare karte hai aur sochte hai ki dono me se konsa jyada majedar hai.
Lekin google+ ko customer ki nahi employees ki pasand se design kiya gaya tha. Isi wajah se ise Orkut, Wave, Buzz, Google Health, Google Powermetter aur ab Google+ ka name diya gaya.
Isse clear hota hai ki google ne customers se jyada apne employees ki suni aur at last google+ service failed ho gayi.
7. Overconfidence on Own Mission
Google duniya ka no.1 search engine hai aur log use bahut pasand bhi karte hai. Lekin jarur nahi hai ki aap top par hai to aapki har ek service (good or bad) success ho jayegi aur log use like bhi karenge.
Google ko apne aap, apni service par bahut jyada believe tha. Google employees ko lagta tha ki wo seven year se popular social media site facebook ko easily takkar de denge. Ye hi wishwas google ko le dooba.
8. Google Plus is exactly like Facebook
Agar aapne facebook ke alawa twitter ka bhi istemal kiya hoga to aap jante honge ki twitter ke features facebook se bilkul different hai. Balki dono puri tarah se alag hai.
Jabki google+ ko facebook features ko hi ultfer kar banaya lagaya hai. Like, comments, share etc. mostly features facebook jaise hi hai. Ye bhi bada karan hai google+ ke fail hone ka.
Facebook user dusri social site ka use tabhi karenge jab unhe facebook se different aur jyada interested feature wali social site milegi.
9. Failed to Install an Established Network
Facebook social media me top par hai agar google iski ranneeti ko samajh kar google+ launch karna tha lekin google isme fail ho gaya.
Facebook ko takkar dene ke liye us jaisa hi established network banane ki jarurat thi jo google nahi kar paya aur natijan google+ fail ho gaya.
10. Not to Many Users
Google+ facebook, twitter ki tulna me bahut pichhe rahe gaya hai, bahut kam log iska istemal karte hai. Sarting me user isme interest dikhate the lekin ab nahi. Bahut pahle se log jaan chuke hai ki kuch time bad google+ ka the end hone wala hai.
Sath hi google ne apne official blog post me btaya tha ki google+ me bug hai jiski wajah se users ka data leak ho raha hai, isi wajah se google ise band kar raha hai.
Conclusions,
At last, google+ ke turn off hone ki wajah google dwara ki gayi galtiya hi hai. Is post ki featured image me aap dekh sakte hai ki jaha facebook ko 10+ log join karte hai wohi google+ ko 1 bhi nahi.
Agar google facebook, twitter jaisa brand bana kar kaam karta to aap inse kahi aage hota lekin google aesa nahi kar saka aur ab fail ho gaya.
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Ye the google+ ke fail hone ke top 10 reasons, agar aapki nazar me koi aur reason hai to comment me jarur btaye aur ye post achhi lage to is post ko social media par share jarur kare.
