In the modern world, sports betting is not just a form of entertainment popular among fans and fans of teams. This is a hobby that has united millions of fans from different countries. The betting market is constantly evolving, new directions are emerging, and its target audience is expanding. Thus, according to the bookmakers themselves, the number of Kazakhstanis who regularly bet on sporting events has increased by 50-60 thousand people over the year. Today it reaches more than half a million.
Among the main trends that contribute to the growth of the popularity of this type of hobby among sports fans, there are several.
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How modern betting is changing?
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The desire of fans to actively support the sport
Now any fan is well aware that bets lost as a result of inaccurate or unsuccessful prediction not only form the income of the betting industry, but are also sent by bookmakers to sponsor teams, clubs and federations. And if you place bets with a bookmaker that is the general sponsor of a particular team, then you support this team.
A special subculture has formed among fans and fans, which contributes to the growth of income in big-time sports.
Thus, in Western countries, fans unite in associations, the purpose of which is to increase sponsorship income for specific teams through the betting business. Advertising betting companies in the form of football players just have the purpose of informing the fans which team is sponsored by this particular bookmaker.
The growing popularity of esports competitions, especially among young betting fans, is another pronounced trend of the last 2-3 years. Moreover, we can say that this is one of the key trends in the betting market. If earlier, when mentioning sports betting, fans and fans of teams had an association only with traditional sports, now the list of competitions presented in the lists of bookmakers has become much wider. According to bookmakers, this was facilitated, among other things, by the rapid growth of network rates (online betting).
Even 2–3 years ago, eSports betting was considered exotic. Today, they are not inferior to other species in terms of the number of people who want to make a forecast on them. Moreover, market analysts call the eSports boom a factor in the growth of the youth betting audience, which is advanced in this area and seeks to make predictions more actively.
The growing popularity of esports is also due to the fact that many sports federations have recently officially recognized it as a sport.
Outstripping growth of online betting
The lockdown and the closure of physical betting halls have led to a rapid increase in online betting volumes in bookmaker portfolios. Now, special mobile applications for smartphones on IOS and Android are no longer news, which can be downloaded and bet from anywhere.
And this can be called a growing trend. Some analysts make rather bold forecasts in this regard: they believe that in the next 4–5 years online betting (including on mobile platforms, and not just via PC) can completely replace offline betting halls.
Mass legalization of bookmakers around the world
As bookmakers become more involved in supporting sports, the attitude of governments towards them is also visibly changing. And this is one of the most symbolic trends of the last few years among many others. For example, in the USA, the most conservative country in terms of betting, 19 states have already legalized sports betting. In Asian countries, bookmakers have been operating legally for a long time. The turn has come to Europe.