TRP means television rating point. If you watch TV, you must have heard about it. If not, then in today's post you will get complete information about TRP i.e. Television Rating Point, which is also called Target Rating Point. Here we are telling everything about TRP in detail. In this post, what is TRP to you, how is it calculated? You will get complete information. So let's know, What is TRP full form and How is it Calculated in Hindi? And why do TV channels work so hard for this?
The higher the TRP of a TV channel, the more headlines it is getting. Who is number one in TV Serial Top 10 TRP TV Shows, how many TRPs of which channel? These questions remain in the headlines of the news paper. Many TV channels have been in the top, such as Kapil Sharma Show.
You must have heard about TRP while watching TV, but very few people know about TRP kya hai, kaise calculate hoti hai, trp ka full form etc. But in this post you will find what is TRP, what is the importance of TRP, what is TRP, how is TRP calculated? You will get information about all this.
So let us first know what is TRP full form. TRP meaning, definition, explanation, calculation, long form, target rating points, television ratings point details.
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What is TRP? (TRP Meaning or Definition) TRP Full Form
The full form of TRP is Television Rating Point, it is called TRP in short. It is also called Target Rating Point. It means television rating point for television.
It is used for marketing. In a way, TRP is such a tool or tool, by which it is found that which program or TV channel is being watched the most on TV. From this it is estimated that how much popularity of a news channel or a program or entertainment channel is and how many people like it.
In India, there is an agency called Indian Television Audience Measurement India, which works to estimate the TRP of TV channels. This agency checks different frequencies to find out which TV channel is most watched at which time. Similarly, this company estimates the famous serials from all over the country by detailing several thousand frequencies.
Due to this, it helps to understand the popularity of any program or channel and it is easy to know which channel is most watched. The more people watch the channel, the more time it will be watched, the higher will be the TRP of that channel. Advertisers benefit from this TRP and it is easy to find them to advertise.
How is TRP Rating calculated?
India's Indian Television Audience Measurement Agency examines various frequencies to find out which channel is watched, how many times, to find out how popular the channel is.
The agency similarly estimates the popular TV channels across the country by detailing several thousand frequencies. The agency uses a special type of gadget to measure the TRP. The instrument that measures TRP is called People Meter. With the help of 20 meters, the habits of people watching TV are monitored.
To measure the TRP, "people meters" are installed at certain designated places, which through a frequency find out which serial is being watched and how often. Every minute information related to TV from this meter is sent to the Indian Television Audience Measurement Agency through the monitoring team. After getting this information, the team decides which channel has the highest TRP.
The list of the most popular channels is made according to the Television Rating Point (TRP) and then the data of Top 10 TRP TV Serials, Channels by Weekly or Monthly is made public. In today's time, only INTAM (Indian Television Audience Measurement) is the only agency that does the work of measuring TRP. This is how TRP is calculated.
What is the importance of TRP? (TRP Importance in English)
TRP is given so much importance because it is directly related to the channel's earnings. The channel which is watched by lesser viewers, its TRP drops and advertisements are received less on it.
T.R.P. Most important for advertisers. Because with this, they get to know very easily that on which channel they will get maximum benefit by giving ads. T. R. P. Data is very useful for advertisers. Every advertiser prefers to advertise on the channel with the highest TRP, as it gives them more audience.
The higher the TRP of the channel, the more contracts it gets and the more it earns. Meaning the higher the TRP of teaching, the more you will be earning. That's why everyone is engaged in increasing the TRP of their channel and tries to bring their Charan to the top in Harsh. This benefits both the artists working on the channel and the channel owners.
How to check TRP of a TV channel?
"People Meter" is used to check the TRP of TV Serial and Channel. These meters find out through the specific frequency which channel is being watched. Through People's Meters, a 1-minute information of people's television is passed on to the Monitoring Team (Indian Television Audience Measurement).
To find out the TRP, you are asked to install a setup box in your television or dish. TRP is calculated through this setup box. After that INTAM team does that which channel has the TRP of the serial. Let me tell you about some top TRP TV channels here.
How do TV channels earn more from High TRP?
While watching the channel on TV, you must watch ads of 1-2 minutes in between. Through these, the TV channel earns its income. Advertisements are the main source of income for most of the TV channels. Advertisers pay crores of rupees to show their advertisement on TV channels to promote their company, product and service.
Now the TV channel which will have the highest TRP means that most people will be watching it. That is why advertisers prefer to advertise on channels with the highest TRP. With this, their ads reach the most people and they get more benefits. The higher the TRP of the channel, the more money it takes from the advertisers to show the ad. All the TV channels like Sony, Star Plus, Zee TV, Colors and NDTV, News Channels like Aaj Tak India TV and all other TV channels earn through advertisement only.
What is the effect of High low TRP on TV channel?
Due to the low TRP of any given TV channel program, it directly affects its earnings. Will the channel be reduced if the pickup is less, will the channel benefit if the TRP is high.
We can understand this with this example, suppose 5 artists work on a TV channel, they give 10-10 lakh rupees annually and the rest of the expenditure comes to 10 lakh rupees. Now if the TRP of that channel is high and advertisers are giving 1 crore ads on that channel, then the channel owner saves 40 lakhs by reducing the salary of 5 people 10x5=50 and 10 expenses.
Now if the TRP of that channel falls down, the advertisers stop giving ads on it, then your owner will have to pay the cost of the trick and the workers from their pocket.
TRP manipulation scam
In October 2020, a complaint was filed with the Mumbai Police, accusing some channels of fraudulently raising TRP ratings. Police audited the accounts of ARG Outlier Media Pvt Ltd. This showed that the viewership of TRP (TV Rating Score) and its Hindi channel Republic Bharat was higher than the first month after its launch in 2016.
The police alleged that the channel raised its ratings by bribing low-income individuals. This also includes people who did not understand English. Arnab Goswami denied the allegations and accused the Mumbai Police of retaliated against the channel's recent criticism of their activities.
Apart from this a fine of 5 lakhs was imposed by BARC for manipulating viewership on Aaj Tak and India Today. The Bombay High Court had directed TV Today Network to pay a fine of Rs 5 lakh or face coercive steps by the BARC Disciplinary Council (BDC). The Supreme Court of India had dismissed the channel's plea to protect its employees from arrest. On December 13, the CEO of Republic TV was arrested in Mumbai.
In this post we have discussed what is TRP full form, how TRP is decided, why TRP is important, what are the benefits of having high TRP, how to check TRP of TV channels and how important is it? Learn about all this. We have tried to explain TRP well in this post. Hope you have liked the information of TRP given in this post.
Also read its Hindi version: